ABSTRACT
This paper discussed about the role of heritage tourism product in preserving the urban as sustainable tourists’ attraction. Historical heritage has a precious value that can not be measured economically. The existence of heritage tourism product extremely valuable for preserving and caring the existence of heritage in the urban area. This study adopted qualitative research method and employed library research. The finding of this study was heritage product as one tourist attraction can participate to preserve the historical heritage through sustainable tourism activities. Thus, in the future, the heritage tourism can be developed to preserve the legacy of heritage in urban area, and can be knowed and enjoyed by next generations.
