ABSTRACT
Drawing on the literature in decision-making, the current study attempted to reveal the relationship between travel websites attributes and tourists’ travel decision-making to Kuching, Sarawak. The research focuses on an extended Technology Acceptance Model (TAM) which integrates the constructs perceived trustworthiness and perceived interactivity. This paper focuses on travel websites, in order to deeply understand to what extend tourists accept the usage of this technology to assist them in travel decision-making. A total of 224 respondents, consisting of domestic and international tourists are obtained through convenient sampling. Questionnaires are distributed at tourists’ hotspots in Kuching, Sarawak. This study offers a more comprehensive insight into the travel websites attributes that will influence tourists’ travel decision-making. In this study, it has been identified that perceived trustworthiness have no significant relationship with tourists’ travel decision making. Tourists still travel and buy online regardless of trust issues as online transactions are parts of daily routine.
