ABSTRACT
This chapter describes the development of the Profile of Emotive Designs (PED) instrument designed to measure consumer's affective responses to new in-vehicle technologies. A literature review generated the items and existing scales for the construction of the PED, and Principal Components Analysis of responses from 674 participants for three different in-vehicle technologies, revealed four scales. The first study shows that these scales discriminated between three in-vehicle designs and were predictive of intentions to purchase the vehicle. The second study found that there was no difference in the PED scales for level of information provided about the in-vehicle technology design and scores were also very similar for pre and post in-vehicle experience. In-vehicle technologies usually require some level of user interaction; thus, understanding the impact of relevant product function on the individual is important. Within the cognitive domain, there is extensive literature covering technology acceptance and usability.
