ABSTRACT
This chapter highlights the emergence of Donner Sang Compter (DSC), an non-governmental organization (NGO) that aimed to create an innovative, efficient, and effective blood donation system in Lebanon, despite the political and economic instability in the country and the Middle East region. DSC aims to improve the blood donation system in Lebanon and to raise awareness about voluntary blood donation. DSC's social media endeavors began in 2007, when a Facebook page was launched to reach and recruit potential blood donors. DSC utilized social media in running blood drives. Because the organization was so new, DSC encountered some resistance from Lebanese hospitals. Because of its successful, well-coordinated blood drives and highly effective social media and awareness campaigns, DSC was quickly recognized as a reliable healthcare partner. DSC is currently working on various projects. Plans are underway to collaborate with other NGOs like the National Organization for Organ and Tissue Donation and Transplantation (NOOTDT).
