ABSTRACT
Research from CAP Ventures indicates that document-intensive companies may spend as much as 15% of their annual revenues on business communications. Through business documents, insurance companies acquire and retain customers, communicate important information, issue policies and invoices, and generate cash flow. In many cases, companies that produce and distribute their communications in-house might do better by outsourcing their business communications function to a strategic ally that has the experience, physical capacity, and commitment to utilizing the latest and best technologies on the market. The chapter describes some attributes that provide insurance companies with greater control over their customer communications process. While today the insurance industry’s communications needs are principally served via paper, tomorrow’s communications will require additional distribution methods such as CD-ROM, e-mail, and the Internet. The chapter describes a few of the applications business communications companies should support.
