ABSTRACT
The internet is, at the moment, the most widely used medium for communication among people. The social networks have become the newest communication phenomenon which is used by society in private and business communication as well. Especially social network has become a significant marketing tool by its speed and profitability. It is the means by which companies are looking for an approach to customers. The aviation companies have undergone this tendency and social networks have become an important part of business activities of civil aviation carriers. This article presents the most commonly used social networks by selected airlines. The article also provides information on the results of the questionnaire survey among common social network users which has been investigating the level and extent of use of these networks by airlines. The goal of this questionnaire was to acquire opinions on the quality of information published on social networks and how this quality is perceived by social network users.
