ABSTRACT
The main purpose of this chapter is to portray CEO sociability on social media, mainly Twitter. For this purpose, we examined the presence and activity of CEOs on the Fortune 500 list using content analysis. According to the results of the study, it is surprising that more than two out of three CEOs are not using any social media platform. The findings show that 142 CEOs are using different social media platforms, but 358 CEOs have no social media presence at all. It was also found that 45 CEOs are present on Twitter, 30 of whom are active on the Twitter platform. Active CEOs are tweeting only once a month or less. This study is valuable for understanding CEO status on Twitter, one of the most preferred social media platforms in the business world, and also enhancing the existence of CEO sociability in the digital world.
