ABSTRACT
The purpose of this article is to explore entrepreneurship development for the performing arts community through an art incubation model. The aim of the art incubation model is to search for a strategy in developing entrepreneurship, increase the quality of performing arts production, and access the performing arts market. A project-based research method was used to analyze, create the art incubation model, implement and evaluate it. This research involved 15 participants in the first phase. In the second phase, the activity involved eight communities in creating their professional identity and productions. This research finds that the art incubation model fits arts incubator typology. In this model, there are the roles of the accelerator, the institution, the mentors, and the program initiatives in nurturing the communities to change their world view of the performing arts industry and accelerate their productions to be market-driven.
