ABSTRACT
This research aims to analyze the creation and capture of the value of social responsibility to a company, by connecting Corporate Social Responsibility (CSR) with Resource Based Theory (RBT). This study is entirely based on the results of literature studies. By integrating CSR, RBT, economic models, hedonic pricing, and contingent assessment models, this research found how RBT can provide a structure for determining the strategic value of CSR in building a Sustainable Competitive Advantage (SCA). This research implies that companies involved in CSR have enhanced reputations which can have a positive impact on reducing capital and labor costs. This paper systematically reviews the existing literature and reveals theoretically and determines how to measure the strategic value of CSR that can contribute to an organization’s Sustainable Competitive Advantage and contribute positively to society.
