ABSTRACT
This research aims to investigate the relationship pattern between religiosity, attitude and intention to wear a hijab. This research used purposive sampling from four cities and four regencies in the Banten Province of Indonesia. Data was collected through questionnaires, interviews, observations, and reviews of literature. The Latent Variable Score (LVS) was used to simplify the religiosity construct and structural equation modeling was chosen as the analytical tool. The results showed attitude is not proven to have an influence on the intention to wear a hijab—however, religiosity has quite a significant role in shaping attitude and intention. Fashionable Islamic public figures could be used to provide positive role models toward the wearing of hijabs. The results of this study should be considered for future research into religiosity, attitude and behavioral intention relationship patterns.
