ABSTRACT
The agricultural sector is a strategic sector because it is directly related to the food security of a nation. Indonesia as an agricultural country has good potential in agriculture, especially after the development of many technologies that support the production process in this field. The development of technology in this era of globalization not only includes production technology, but has also penetrated the financial sector. The concept of Financial Technology (FinTech) is about providing capital for the business actors, including farmers, to expand and increase their production output. This research used the qualitative approach to explore more about the role of FinTech based on crowdfunding, with a focus on the company I-Grow, the first FinTech company with a vision to maintain a sustainable and balanced agricultural sector. The results showed that as one of the FinTech companies in the field of agriculture, I-Grow has been able to present a sustainable and profitable alternative to financing the agricultural sector. I-Grow’s success rests on its ability to be an intermediary between investors and the agricultural actors, as well as its encouragement for more efficient and transparent business schemes.
