ABSTRACT
Part of the “Design, Food and Society” theme, the Project presented in this article aims at dealing with the way designers and Chefs interpret a rebranding briefing of a public facility, create their own brand vision and guide it to the set target. Based on Europarque case study, the identity of which was presented and implemented in November 2016 with a view to understanding which dialogues would take place between graphic design and food design, between communication designers and Chefs, in the search for visual answers to the same initial challenge. This is the hypothesis we will work on in this approach, which is openly practical and experimental.
