ABSTRACT
In recent years, supply chain management has been touted as one of the major strategies to improve organizational performance and generate competitive advantage (Ellram, 1990; Fisher, 1997). A variety of changes in the business environment including time-based competition, fast product cycle, just-in-time production, cost leadership, use of interorganizational systems, and global competition have fueled interest in supply chain management (SCM). The growth in business-to-business (B2B) commerce has highlighted the role of supply chain management in the modern digital economy.
