ABSTRACT
Translating concepts into prototype products that can be viewed, sniffed, tasted, and savored is a choreographed series of events. Development is just that, a process of initiation and advance, error, iteration, adaptation and reiteration, directed towards an elusive goal of a nearly perfect manifestation of the product concept. Some products are really news that is, classically innovative in the most obvious meaning of the word, some are modifications of existing products, others are imitations or copies of competing or already existing products, and still others may be minor modifications in shape, size, color, or packaging. The most obvious “new product” would be one that is novel, unique, and distinctly untried, unfamiliar, or even previously nonexistent such as microwavable popcorn or coffee-enhanced carbonated beverages. Information relating to trade secrets is protected against use of illegal means of disclosure.
