ABSTRACT
This chapter explores the idea of spheres, or “businesses within the business” introduced in Section 6.6. Spheres are market-product-operations combinations designed to compete better through focused operations. They recognize that different market segments and products may require different processes and supporting organizations. Section 6.6 described the basics of the sphere approach as a way to “connect with the customer.” The decision to create focused spheres affects organization and process design throughout the company.
