ABSTRACT
The quotation says that the technology in new products becomes in time — sometimes a very short time — “ordinary.” The heavy lifting in terms of maintaining a competitive position for the long term falls on the shoulders of extended product design, mostly services, and supply chain management (SCM). The impact of SCM on new products is often ignored. Many supply chain forums focus on existing, rather than new, products and supply chains. The image is common of product designers “throwing” new designs “over the wall” to the departments responsible for delivering them. These delivery departments then push the product through an existing one-size-fits-all supply chain.
