ABSTRACT
Section 16.3.2 described how Chrysler Group deployed platform teams in its U.S.-based business. According to then-president Robert Lutz, Chrysler was on the ropes in the late 1980s.
Platform teams were a response to high cost, long lead-times for product development, and outmoded products. The platform teams encouraged new lines of communication
within
the organization. No less impressive was the parallel development of the “Extended
Enterprise” to complement the platform teams.
