Which Policies Effectively Enable Smoking Cessation? The Role of Risk Perception in the European Union

CONTENTS 19.1 Introduction................................................................................. 380 19.2 Empirical Evidence on Smoking Cessation................................... 381 19.3 Theoretical and Conceptual Background...................................... 382

19.3.1 Smoking Risk Perception ................................................382 19.3.2 The Decision to Quit Smoking.......................................384 19.3.3 The Data.........................................................................385