ABSTRACT

As one of the most important media, Internet provides various communication platforms for information propagation. Especially on a blog site, BBS (Bulletin Board System), and a forum, users can post and spread their ideas and thoughts through an online social network, which composes of groups of users with particular patterns of communication between them [1]. Analyzing and predicting the dynamic characteristics of information propagation is obviously helpful in designing propaganda strategy and testing the performance of an advertisement, mining some latent business opportunities for corporations, and recommending the content of growing hot topics to improve users’ experiences for obtaining popular information for Social Networking Sites (SNS), etc.