ABSTRACT
In this chapter, we describe several projects conducted at a Dutch research organization in which Concept Mapping in³uenced the organization’s business model and its innovations. One project supported a collaborative activity in which a group of researchers and research program managers sought to de¥ne the business model of their unit within a large, national, applied-science organization. While two of us (Ho¡man and Moon) had
Introduction ....................................................................................................169 About TNO .....................................................................................................170 ˜e TNO Strategic Evaluation Process ........................................................172
