## ABSTRACT

Sustainable Development is generally defined as meeting the human needs of current, as well as of future generations. This definition has been prominent for the last 20 years since used in the landmark Brundtland Report (Our Common Future 1987). There is also widespread agreement (Andrews et al., 2009) that achieving Sustainable Development will require attention to economic, social and environmental elements i.e. a triple bottom line. This becomes a quadruple bottom line if we include cultural, which is strongly argued for on the basis that cultural diversity is “as necessary for humankind as biodiversity is for nature” (UNESCO 2002).