ABSTRACT
ABSTRACT: In real environments, corporations often take the overall environmental atmosphere into consideration, hoping that customers would feel the spirit they’ve created. But we must also concern ourselves with the question of whether virtual environments could offer a similar atmosphere. Thus, this study aims to discuss customer experiences, researching the presence of virtual environments in both active and passive patterns. Owing to the concern of the security and seriousness of nuclear power plants, this study will be based on the perspective of customer experiences, so as to understand the presence of customer experiences in a virtual environment. Thirty-two participants were asked to complete a presence questionnaire (Witmer and Singer, 1998). There is found to be no significant difference between two kinds of customer experiences. The results also show that four factors are not significantly different.
