ABSTRACT
In 1995, most websites were informational rather than transactional, the dot-com boom was in its infancy, and the web development world was only just beginning to rub shoulders with the longstanding field of software usability engineering. On eCommerce websites, a great user experience is achieved by optimizing each of the user experience qualities defined earlier, relative to the intended market. Web businesses must insure that in the end, before launch, their website is comprehensively debugged and works without problems on at least the major browsers/browser versions used by their intended market. Graphic design professionals specializing in website design provide the design skills and expertise in branding that eCommerce businesses need. Getting the detailed design right before implementation is invariably more cost-effective than redesigning after launch. The chapter offers an optimal process for designing great user experiences and identified the set of skills that will increase the likelihood of success.
