ABSTRACT
This paper presents a discussion of strategies for modeling customer behaviors and business conditions using various data acquired through actual services. In services that have customer contact such as retail or restaurant services, the modeling of customer behaviors and customer needs is extremely important to improve actual service systems. However, it is not easy for managers to simulate customer behaviors using various business data because of technological and business constraints. This paper presents a discussion of service engineering technologies that are intended to support business decision making considering the dynamics of environmental factors, customer behaviors, and business decision making.
