Do you hear me now? Verbal cues to enhance perception

Communication works best when the message is clearly, efficiently delivered to an audience that perceives (and acts on) the intended outcome of the message. However, this communication goal is not always achieved. While the denotations (dictionary definitions) of language activate our conscious response, the connotations (emotional impact) of words shape the reaction of our unconscious mind. Recent research (e.g., Brooks, 2011) suggests that unconscious thought often directs human action and influences human perception. Thus, the emotional impact of language influences audience perception of the message.