ABSTRACT

The last few years have seen enormous growth in the use of social media worldwide. The developing world, especially, has seen high rates of adoption, with countries like Indonesia, the Philippines, and Mexico now in the top-10 of countries represented on Facebook. While much of the user generated content in social media relates to people's everyday activities, it also captures reactions to major events, opinions about public affairs, and as was clearly seen during the 2011 Arab Spring events, communications related to collective action.