ABSTRACT
Examples of CVCA, WCA and Bayesian network modeling are shown in which human minds (mental models) and behavior are modeled. First, the fundamental idea of CVCA and WCA are explained. This is followed by an example of using CVCA and WCA for modeling cause-related marketing such as the "Drink one, give ten campaign" by Volvic. A student workshop has been used to demonstrate the effectiveness of WCA to visualize and understand the needs and wants of humans. Second, an example of how Bayesian Network Modeling can be used effectively through a participatory process to design policies for child safety. Both results (CVCA/WCA and the Bayesian Network Modeling) have shown that these are useful tools for workshop-based education of service/products system design.
