ABSTRACT
The presented research deals with the effects of web page design influencing the usability measured both objectively as well as subjectively. The examined factors included the background color, the number of local navigation hyperlinks, and the proportion of graphics in relation to the text on the html page. The obtained typical task execution times were first analyzed by means of the analysis of variance and later compared with the users’ preferences obtained by means of the Analytic Hierarchy Process technique (Saaty, 1977).
