ABSTRACT
INTRODUCTION As the Internet has grown globally, culture is now a crucial issue for Website design. Many Websites, including search engines and shopping and corporate sites, are now targeting both domestic and international audiences. Although English is the predominant language for global Websites, many savvy Web designers have realized that layout, information structure, and content needs to accommodate cultural and regional preferences. Such design preferences are necessary to consider in the context of usability, effectiveness, efficiency, and high user satisfaction, and to meet ISO 13407 (1999) standards to achieve human-centered design. The cultural aspects of Website design are the focus of this chapter, along with how usability design guidelines can help designers create more effective and usable sites for commercial purposes.
