The First Time We Never Forget: Product Evaluation in the Context of First Usage

This paper presents a research that approached the intuitive use starting from the first use of a product. Being like this, the objective was of evaluating the intuitive use starting from the first use, as well as in a new use context. They announced eight voluntary subjects. With the results, it was ended that the fact of putting the participants in a context of different use influenced in the execution of the tasks, as well as in the perception of the product.