ABSTRACT
Had he lived in the twenty-first century, Jack-he of the beanstalk fameperhaps would have been a C-suite marketing executive with a LinkedIn profile maxed out with connections and a résumé filled with genuine success stories. Consider his circumstances:
Do You Know Jack? ..........................................................................................21 The Challenge: Mega and Giga, Meet Zetta ..................................................23 Old Is New .........................................................................................................27 The Power of Five .............................................................................................27
