ABSTRACT

Contents 6.1 Introduction ............................................................................................124

6.1.1 Data Needs, Challenges, and Definitions .....................................125 6.1.2 Enrollment Management Stages ...................................................125 6.1.3 Predictive Models and Model Assessment ....................................126 6.1.4 Enterprise Miner....................................................................... 127

6.2 Logistic Regression ..................................................................................128 6.2.1 Assumptions of the Linear Regression Model ...............................129 6.2.2 Assumptions Violations with a Binary Response Variable.............129 6.2.3 More Problems with the Linear Model .........................................129 6.2.4 The Logistic Regression Model .....................................................130 6.2.5 Differences between a Logistic Regression Model and a Linear

Regression Model .........................................................................130 6.3 Student Retention ....................................................................................131