Creating and Executing an Applied Interdisciplinary Campaign for Domestic Violence Prevention

This chapter describes an interdisciplinary, experiential learning project that combined marketing and communications courses in a domestic violence education campaign. Two professors from different colleges partnered with a local domestic violence service center to enable students to create a community-based social marketing campaign to raise awareness and combat common myths surrounding partner violence. Student assessments indicated success in achieving educational objectives and practical knowledge. The resulting multimedia campaign was well received throughout the state and illustrates opportunities for developing interdisciplinary knowledge and teaching in business and communication studies.