ABSTRACT
Lian Lu Nanjing Institute of Industry Technology, Nanjing, China
ABSTRACT: With the current prosperity of the luxury market, this paper focuses on e-commerce market situation of China’s luxury, disintegrates all the parts during the process of the luxury’s e-commerce online shopping, analyzes the three targets and three links of the current e-commerce websites at the material level and finds out its appearing relevant problems. This paper also delves deeper and puts forward the online shopping mode at the spiritual level in order to bring some benefit to Chinese e-commerce businesses.
