Arlesa Shephard1 & Sanjukta Pookulangara2 1Department of Fashion &Textile Technology, SUNY Buffalo State University, Buffalo, NY, USA 2School of Merchandising & Hospitality Management, University of NorthTexas, Denton,TX, USA


In recent years, fast fashion retailers have become influential powerhouses among apparel retailing firms. Fast fashion retailers have contributed to shorter lead times for apparel production and have altered consumer’s perception regarding the affordability of trendy apparel. In recent years, a contrasting concept has developed called slow fashion which embraces a variety of sustainable concepts and encourages a holistic view of the supply chain. Initially, many viewed slow fashion as a direct opposite to fast fashion; however, fast fashion retailers have begun to incorporate slow fashion principles into their production processes. This paper discusses the slow fashion process and how it affects fast fashion retailers.