A Business processes in relation with the customers

C Business processes in relation with the development of new products • Market intelligence: market research survey of competitors and their products, analy-

sis of product sales data and customer behavior; • Marketing: determination of customers needs, of new product specifications, of

advertising and promotional budgets to invest in new products; • Technological survey: reverse engineering of competitive products, new technologies

and new tools to be used for development of new products; • Product conception: conception of new products, development and industrialization

of production processes.