ABSTRACT
By now you’ve heard the phrase “big data” a hundred times and it’s intrigued you, scared you, or even bothered you. Whatever your feeling is, one thing that remains a source of interest in the new data age is a clear understanding of just what is meant by the concept and what it means for the realm of commerce. Big data, terabytes of data, mountains of data, no matter how you would like to describe it, there is an ongoing data explosion transpiring all around us that makes previous creations, collections, and storage of data merely trivial. Generally the concept of big data refers
Description of Big Data .....................................................................................2 Building Blocks to Decision Support ...............................................................4 Source of More Descriptive Variables ..............................................................5 Industry Examples of Big Data .........................................................................6
