ABSTRACT

This chapter provides some essential underpinnings that are required to manage data before analyzing it with mining and analytic techniques. Although emphasis is placed on data issues for directed mining models, many of the essential steps to model creation are applicable to directed analytic methods in general. Directed approaches refer to projects in

Essential Steps to Managing Data Resources for Mining and Analytics ..... 106 Identify Your Performance Metric ...............................................................108 Formatting Your Data to Match Your Analytic Focus ...............................110 Selecting Driver Variables That Provide Explanatory Information .........112 Acquire and Analyze Your Data Source ......................................................115