ABSTRACT
Today, tourism is one of the primary factors in the sustainable development of communities and on this basis, different countries’ attention is needed to be successful in the field. Since, one of the main pillars of the development of the tourism industry is designing a proper tourism policy for countries; the idea of studying flourishing countries in tourism absorbs the attention of different researchers. Accordingly, in the present article, the tourism policy in two successful countries including Malaysia and Turkey is taken into consideration. The reason behind this selection is because these two Asian countries have similar situations toward the sustainable development of tourism and the tourism industry has made significant progress in those aforementioned countries in recent years. Content analysis of each tourism policy by considering the number of attributes has been done to determine the strength and weak points about each policy separately. It should be noted that on the basis of the results obtained from this article, it can be acknowledged that the performance of Turkey in the absorption of international tourists has been more favorable in comparison with Malaysia.
