ABSTRACT
In the era of post financial crisis, Chinese manufactures are facing a more complicatedly global market. Their core competitiveness of low cost and low price cannot be kept on any more, so they are called for transforming and upgrading strongly and urgently. When facing the variable emotions and different behaviours of customers as well as the coessential technologies and similar surfaces of products, how to build a unique and effective brand identity by design activities remains to be a vital question.
