ABSTRACT
With the development of mobile technology, the public are accustomed to using mobile network for their information attainment. Until Dec 2012, the numbers of Chinese mobile internet users have reached to 388 million, accounting for 72.2% of the total number of internet users by statistics from CNNIC.[1] Because there is a rapidly growing trend of the numbers of mobile users, numerous citizens think it is time to call for the public service from government. Presently, the network platform and infrastructure are already provided by Chinese mobile government development (M G). However, M G has not drawn enough attention and the process is still moving slowly at the public adoption work. According to survey, only 2.5% of internet users access government websites.[2] As a result, the huge gap between demand and supply will greatly restrict the development process of M G. Thus, the study of the factors influencing public adoption of M G is beneficial to improve the reasonable public adoption, and ultimately realize service optimization. Based on TAM3 and TTF models, this paper integrates the influencing factors such as perceived usefulness, perceived ease of use, task-technology fit, some eternal variables, and the characteristics of M G. And based on that, it also brings up the public adoption model of M G. In the end, a research framework for the M G public adoption intention is provided.
