ABSTRACT
According to China’s online shopping market data, in 2013, China’s online shopping market transactions reached 1.85 trillion yuan. An increase of 42% compared with that of 2012, the growth rate has declined. According to the Commerce Department’s latest forecast for the full year 2013, the proportion of the total online shopping transactions accounted for retail sales will reach 7.8%, 1.6 percentage points higher than that of last year.
