ABSTRACT
What is Big Data? In its most general sense, the term Big Data refers to large digital data sets oen held by corporations, governments, and other organizations that are subsequently analyzed by way of computer algorithms [2, p. 35]. While the way that Big Data is dened depends largely on your point of reference, Big Data is comprised of aggregated and anonymous data, the personal data that are generated by the 369 million European Union citizens utilizing online platforms and services including but not limited to apps, games, social media, e-commerce, and search engines [3, p. 9]. e personal data that are collected, for example, in order to subscribe to an online service, usually include name, sex, e-mail address, location, IP address, Internet search history, and personal preferences, which are used to help companies provide more personalized and enhanced services and even to reach out to potential customers [3, p. 9].
