ABSTRACT
Strategic management provides overall direction to the firm involving specific firm’s objectives, developing policies and plans, and contributes to allocate resources to activate the business plans (Teece et al., 1997; Hill et al., 2012). The core competence-based view of strategic management considers core competencies as the source of sustainable competitive advantage (Heene & Sanchez, 1997). Many researchers have been proved that strategic orientations have positive connections with organizational performance. Many of them suggested the direct link between the strategic orientation and performance, but the others are not. There may be many potential mediators or moderators between them. Hakala (2011) reviewed many factors that could be mediators or moderators between them.
