Compulsive buying: Old variables in new relationships

Compulsive buying highlights the negative aspect of consumption behaviour (Faber & O’Guinn, 1992). Typically, it refers to the excessive purchase behaviour (Dittmar, 2005; Elliott, 1994) In order to gain broader and deeper understanding of consumer’s behavioural aspect, it is crucial to understand and to investigate the negative side of consumer behaviour along with its positive side.