Research on the reputation evaluation system of online group buying based on consumer preference—taking catering category as an example

doi:10.1201/b18167-58

Chapter

Research on the reputation evaluation system of online group buying based on consumer preference—taking catering category as an example

ABSTRACT

Reputation is a cross-disciplinary concept, incorporating ideas from economic, marketing, social psychology, and decision science. From Leuthesser (1988) and Bromley (1993) in marketing and Emler (1990) in social psychology we know that social entities, people and organizations actively monitor their own reputation.