ABSTRACT
CONTENTS 5.1 Introduction .................................................................................................114 5.2 Literature Review ........................................................................................115 5.3 Company Characteristics ............................................................................116 5.4 CSR Activities .............................................................................................118 5.5 Product Quality ...........................................................................................118 5.6 Supply Chain ...............................................................................................120 5.7 The Environment ........................................................................................120 5.8 Employees ...................................................................................................121 5.9 Community .................................................................................................121 5.10 Effect of Channels .......................................................................................122 5.11 Internal and External Outcomes ..................................................................124 5.12 Implications .................................................................................................125 5.13 Limitations and Future Research Suggested ...............................................126 5.14 Conclusions .................................................................................................127 5.15 Discussion Questions ..................................................................................127 5.16 Suggested Further Readings .......................................................................128 5.17 Useful Websites ...........................................................................................128 Keywords ..............................................................................................................128 References .............................................................................................................128
