ABSTRACT

Among the theoretical perspectives advanced to address IT adoption and usage, the Technology Acceptance Model (TAM) advocated by Davis[1] is widely accepted as a framework to understand users’ IT acceptance processes. TAM is preferred over alternative models such as the Theory of Reasoned Action (TRA) in diverse user contexts. In its formulation, users’ intention to adopt an IT is explained by two major perceptual factors: perceived ease of use and perceived usefulness. Perceived usefulness is, in turn, influenced by perceived ease of use.