ABSTRACT
National political needs should be seen as the precondition during preparation of the strategy. Second, red lines should be explicitly stipulated during preparation of the strategy of the “going out” work. That is to say, what should not be done must be clarified, which should be decided and included in standard by the State-owned Assets Supervision and Administration Commission and all industry associations by negotiation. Third, professionals should be assigned to complete professional work in enterprises where “going out” policy is enforced. Especially, some ‘window companies’ tend to undertake every possible project and find relevant organizations in China to subcontract it from one to another no matter whether they are capable to operate a certain project or business. Consequently, the geometric growth of quality control requirements is caused which easily leads to quality problems under various foreign risk factors and hence damage the image of Chinese brands. Finally, the “going out” work is a systematic and comprehensive economy improvement plan but a new mainland nuggets action. What we need is a peaceful win-win development with mutual benefits rather than “Monoecism” only for profit!
