ABSTRACT
Grasping market information and knowledge is highly dependent on the learning environment, which can be achieved only through “learning by doing”. Wholesale markets provide opportunities of “learning by doing” for market participants, and thus cultivate a group of entrepreneurs who have a concept of market economy and market experience. Linyi city of Shandong province was a backward agricultural area in the past, and the people there were much poor of concept of market economy. It was just the wholesale market which cultivated the people's concept of the market and commodity consciousness. Survey figures show that 80% of business owners ever engaged in business in the professional market.
